Dallas — Dallas-based global consultant firm Harrison is currently designing 33 global Fogo de Chão locations, including remodels and new builds. As global design lead, Harrison has helped evolve the Fogo restaurant designs since 2018. The firm’s work covers the spectrum from interior design and architecture to development of the Butchery brand identity including graphics, logo creation and packaging design.
“As Fogo de Chão continues to expand its presence internationally, Harrison remains dedicated to delivering innovative design solutions that reflect the brand’s design pillars to create authentic guest experiences,” says Keith Anderson, CEO of Harrison. “Our partnership is a testament to the power of collaboration, creativity and a shared vision for honoring the history and the future of this renowned brand. We are always looking for opportunities to evolve the signature moments within the brand design that will continue to create experiences and keep the brand relevant.”
Harrison’s award-winning interior design and architectural expertise has provided concept design services for eight international projects and concept planning and design direction for 16 domestic projects as Architect of Record. Currently Harrison is working on 21 national and 12 international projects for Fogo de Chão. The projects span diverse locations such as Mexico, Brazil, Bolivia, the Philippines, Turkey, Chile and Paraguay. The most recent new domestic restaurant designs include Brooklyn, N.Y.; Oklahoma City; and Seattle.
Extending its commitment to Fogo beyond restaurant design, Harrison designed the brand extension of The Butchery in Coral Gables, Fla., that allows guests to engage with gaucho chefs as they butcher a curated selection of premium meats for at-home grilling. Additionally, guests are invited to enjoy charcuterie and wine as they explore the market setting.
The 13 Fogo remodel and new build projects slated for completion most immediately include locations in: New York City; Seattle; Nashville Yards, Tenn.; San Antonio North, Texas; Las Vegas; Miami Dadeland, Fla.; Minneapolis; and Boston. For more information, visit www.weareharrison.com.
Working exclusively in the hospitality, restaurant and leisure sectors, Harrison has 35 years of experience with offices in Dallas; Birmingham, UK; and Melbourne Australia. A few of its current and previous clients include Fogo de Chão, Darden, Chipotle, Gordon Ramsay North America, and more.
SOURCE: Harrison