Bethesda, Md. — Global restaurateur HMSHost has formed a new, multi-year partnership with Starbucks focused on transforming the coffee experience for travelers. This agreement will enable the two companies to leverage new technologies, upgrade store locations and roll out new food and beverage offerings in airports and travel plazas across North America. The deal provides the opportunity for HMSHost to maintain and build upon the existing base of nearly 400 stores.
“HMSHost introduced the modern-day coffee experience to airports and travel plazas, dramatically changing the travel venue food and beverage journey,” says Steve Johnson, president and CEO of HMSHost. “Our scale and expertise will define the future coffee experience and deliver innovations that facilitate speed of service and operational efficiency. We are leveraging unique technologies from both companies to help us respond to the evolving needs of travelers.”
Under the new agreement, HMSHost will fully integrate the Starbucks loyalty program and mobile order and pay technology everywhere HMSHost operates in North America. In addition to rolling out new innovations, HMSHost will also introduce Starbucks’ contemporary fresh food program across the nation.
Global restaurateur HMSHost is a world leader in creating dining for travel venues. HMSHost operates locations all over North America, and is part of Autogrill Group, the world’s leading provider of food & beverage services for people on the move. For more information, visit www.HMSHost.com.
SOURCE: HMSHost