Toronto — The Home Depot is the latest in a long line of data breaches, leaving many retailers wondering if they are next. Stores are looking to implement technology to avoid attacks on their customers’ data. Near Field Communication (NFC) technology is at the top of the list, bringing real-time engagement to customers with smartphones and other enabled devices within a short range to transfer customers’ personal information.
LINKETT Technology, a Toronto-based startup, uses patented NFC LINKETT technology which focuses on in-store marketing. Helping retailers easily leverage NFC by offering a one-of-a-kind sensor that plugs into any screen of any size, LINKETT has seen an increase in valuation and patent value since the announcement of Apple Pay, especially since the promise of security comes as a packaged deal with NFC tech.
Over the last few years, there have been debates, specifically in the retail industry, on whether NFC would become standard practice. Now that Apple has shown its next move as Apple Pay, the scramble for the best NFC technology has begun. LINKETT is at the forefront of this race, and its NFC technology is a perfect solution for retailers looking to implement a more secure system.
A leader in digital marketing technology, LINKETT currently has more than 50 installed NFC terminals across the U.S., Canada and Mexico, including 20 locations with franchise owners in Toronto.
— Douglas Lusted is co-founder and CEO of LINKETT. Email him at [email protected]
SOURCE: Genetec