Howard’s Appoints Industry Leader as CEO

by Katie Lee

La Habra, Calif. — The board of directors of Howard’s, Southern California’s premier independent appliance/TV/mattress retailer, has appointed industry leader Peter Boutros as its new chief executive officer. Boutros will also join the company’s board of directors. Boutros is a respected retail and branded consumer goods executive with broad management experience. As CEO, Boutros will position the company for a new era of Howard’s omnichannel growth.

“Peter’s an accomplished executive with a strong record in C-suite leadership roles and deep general management experience at Kenmore/Craftsman/Diehard, Disney and Nestle. He is the right leader for this time at Howard’s,” says Kent Baker, Howard’s chairman of the board. “He brings a fresh outlook, deep industry knowledge and strategic guidance to the company.”

Boutros’ career on senior executive teams at world-class companies such as The Walt Disney Company, Kenmore/Craftsman/Diehard and Nestle has allowed him to build a wide range of skills and experiences. His extensive background has been instrumental in driving company success, beginning with his start in product development, marketing and sales and sourcing and operations. Over time, he moved into positions leading branded consumer product and technology companies, and national and global leadership roles in general management, brand and marketing activation, R&D, and in building strategic alliances and partnerships.

Howard’s was founded in 1946 in Los Angeles County, Calif. The business has grown over the past 76 years to become Southern California’s premier independent appliance/TV/mattress retailer. In 1976, Howard’s became a 100% employee-owned company. Howard’s has 17 locations in Los Angeles, Orange, San Bernardino and Riverside counties. For more information, visit

SOURCE: Howard’s

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