Subway® Announces New Senior Leadership Appointments

by Katie Lee

Miami — Subway, one of the world’s largest restaurant brands, has announced leadership transitions. After an 18-year tenure, Subway’s president of North America, Trevor Haynes, plans to leave the company at the end of the calendar year. Haynes, who joined Subway in 2006 as territory manager in Australia, has worked across several continents and held significant leadership positions during his time with the brand, including chief business development officer and interim CEO.

Douglas Fry, country director of Subway Canada, will assume the role of president of North America, effective September 5. For the remainder of the year, Fry and Haynes will work closely together to ensure a smooth transition, with Haynes in a strategic advisory role. 

In just 2 years at Subway, Fry has demonstrated tremendous success in Canada, as the region continually achieved record-breaking average unit volumes and positive traffic trends. In addition to his strong track record leading Subway Canada, Fry brings more than 20 years of restaurant and consumer packaged goods experience to the position, previously holding senior leadership roles at McDonald’s, Recipe Brands and Kraft Heinz. The brand is actively working to identify his successor in Canada.

Subway’s former global chief marketing officer, Carrie Walsh, has transitioned to a new role as president of EMEA. Walsh is responsible for overseeing all functions across 50 countries and territories with more than 6,200 franchised Subway locations, including operations, finance, marketing and development. Walsh has been a member of Subway’s executive leadership team for 4 years and transformed the company’s marketing efforts, bringing thousands of new and lapsed fans back to the brand.

The company’s former EMEA president, Mike Kehoe, will return to the U.S. as global chief development officer — a new role for Subway, focused on setting the global strategy for traditional and non-traditional development. Kehoe will assume his new role on October 16, 2023.

In addition, Subway has promoted Cristina Wells as senior vice president of U.S. marketing. Wells joined the U.S. marketing team in 2021 as vice president of strategy and planning after spending 5 years with Subway in Canada in marketing, strategy and operations roles.

Subway has nearly 37,000 restaurants in more than 100 countries.

SOURCE: Subway Restaurants

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