Fort Worth, Texas — HTeaO, the nation’s leading iced tea franchise, has appointed Chris Phillips as chief financial officer. In this role, Phillips will oversee the company’s finance, accounting, information technology and strategic planning functions as HTeaO continues its rapid expansion across the U.S.
Phillips brings more than two decades of experience leading finance and strategy for highly franchised, multi-brand restaurant organizations. His background includes senior leadership roles with some of the most recognizable names in the industry, including Popeyes Louisiana Kitchen and Darden Restaurants.
“Chris brings the rare combination of strategic vision and hands-on operational experience,” says Justin Howe, co-founder and CEO of HTeaO. “He understands what it takes to grow a franchise brand the right way, with discipline, transparency and a strong partnership mindset. His leadership will be instrumental as we continue investing in our franchisees, our people and the future of HTeaO.”
In January 2023, HTeaO formed a minority partnership with two Dallas-based private equity firms, Crux Capital and Trive Capital, signaling a strategic move for stable expansion. Hitting a significant milestone of 150 locations in July 2025, HTeaO is on the path of continued growth. For more information, visit https://HTeaO.com/franchise/ and www.hteao.com.
SOURCE: HTeaO