IT’SUGAR Opens Flagship Location at Ala Moana Center in Hawaii

Fort Lauderdale, Fla. — IT’SUGAR, a subsidiary of BBX Capital, Inc., has opened its newest retail location at the Ala Moana Center in Honolulu, Hawaii. The 18,000-square-foot location is IT’SUGAR’s second candy department store and features more than 30 candy stations, a branded Sour Patch® shop, a branded OREO® department and a TikTok area.

“We are pleased that IT’SUGAR is expanding throughout the United States and has opened its first Hawaii flagship store at Ala Moana Center. The center is believed to be one of the largest open-air shopping centers in the world and is one of Hawaii’s premier gathering places to explore, connect and shop,” says Jarett Levan, chief executive officer of BBX Capital, Inc.

Jeff Rubin, CEO and founder of IT’SUGAR, adds: “IT’SUGAR’s goal is to provide an escape from everyday life. As there is no better place to escape to than Hawaii, we are thrilled to bring this larger-than-life candy experience to the Ala Moana Center.”

IT’SUGAR, one of the largest candy retailers in North America, is a specialty candy retailer whose products include bulk candy, candy in giant packaging, and licensed and novelty items. Founded in 2006 by Rubin, IT’SUGAR’s current footprint consists of approximately 100 “retailtainment” locations throughout the United States.

BBX Capital, Inc. is a Florida-based diversified holding company whose principal holdings include BBX Capital Real Estate, BBX Sweet Holdings, which includes IT’SUGAR, and Renin. For more information, visit




SOURCE: BBX Capital, Inc.

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