Cambridge, Mass. — J. August is reopening its beloved Harvard Square location, bringing fresh energy back to one of New England’s most iconic shopping destinations. Returning to the corner of Massachusetts Avenue in Cambridge, Mass., J. August is reopening with a refreshed look; a grand re-opening celebration is planned for late March.
The iconic retailer has long been woven into the rhythm of Harvard life from first-year move-in weekends to commencement celebrations. Now, with a thoughtfully updated space that reflects the character and energy of the neighborhood, J. August begins its next chapter right where it belongs: at the heart of the Harvard community.
Located just steps from Harvard University, the newly reopened J. August store re-establishes its presence in a neighborhood known for its rich history, academic energy and vibrant retail culture. The updated space has been beautifully redesigned to enhance customer experience while maintaining the elevated aesthetic and distinctive style that loyal shoppers have come to love.
J. August has long served generations of students, alumni, locals and visitors with authentic Harvard-themed apparel and gifts. The updated store will feature approximately 1,500 unique items, including expanded selections of Harvard apparel, classic collegiate designs and locally inspired accessories.
“J August has always been part of the fabric of Harvard Square,” says Rally House CEO Aaron Liebert. “Our goal is to honor that history while creating a unique shopping experience that feels at home here in Cambridge.”
J. August is a Harvard Square retailer specializing in officially licensed Harvard apparel and gifts. Located at 1320 Massachusetts Ave. in Cambridge, Mass., the store has served the Harvard community for decades. Proudly operated by Rally House, J. August continues under its iconic name, preserving its local heritage while benefiting from Rally House’s national retail expertise. For more information, visit https://shopjaugust.com/.
SOURCE: Rally House