San Diego — Jack in the Box Inc. has opened its newest location in the Louisville, Ky., market, the brand’s first ever entry into the state of Kentucky. This opening represents the brand’s second new market entry in the past 3 months, joining Salt Lake City. The new location features the brand’s innovative CRAVED image, which includes a new restaurant image package with bold colors and signage. With its first location open, Jack in the Box has additional locations planned throughout Louisville for future development.
“We’re pleased to announce the opening of our first Jack in the Box location in the state of Kentucky. This marks a significant milestone for our brand as we continue to expand our presence across the country,” says Tim Linderman, chief development officer. “With strong consumer appeal for our iconic brand, we know that there is pent-up demand for Jack in the Box in Kentucky.”
In addition to the current company-owned openings, the brand also announced a brand-new agreement, signing a group of veteran Jack in the Box franchisees to open six new restaurant commitments in the Louisville market. These operators include 55-year Jack in the Box franchisees, Mark and Karen Graffius, as well as multi-unit franchisee, Shane Paul, to develop the brand’s footprint within this new market.
The new location offers dine-in, drive-thru, mobile ordering options and will be open 24 hours per day.
Jack in the Box Inc., founded and headquartered in San Diego, is a restaurant company that operates and franchises Jack in the Box®, one of the nation’s largest hamburger chains with more than 2,180 restaurants across 21 states, and Del Taco®, the second largest Mexican-American QSR chain by units in the U.S. with approximately 600 restaurants across 15 states. For more information, visit www.jackintheboxfranchising.com and www.deltacofranchise.com.
SOURCE: Jack in the Box Inc.