Atlanta — Jamba®, a global lifestyle brand leader, has signed a 50-unit deal to expand in Japan. With two Tokyo locations now open, ADASTRIA eat Creations Inc. — a subsidiary of one of the largest fashion and apparel companies in Japan — is driving Jamba’s Japan expansion. ADASTRIA has opened two locations in Tokyo and has plans to expand to 50 locations across Japan by 2025.
“As we strategically expand our brand portfolio in select countries around the world, we believe that Japan is an ideal market for Jamba as we continue our international growth,” says Beto Guajardo, president of FOCUS Brands International, parent company of Jamba. “With the success of Jamba in South Korea, it was natural to expand into another strong consumer market like Japan. Key to our international growth is finding the right local partner with the same passion and energy as Focus Brands, and with delight we found ADASTRIA Co. Ltd, a lifestyle conglomerate with over 1,500 retail stores including fashion apparel, lifestyle accessories, home furnishings, yoga workshops and food and beverage outlets.”
Jamba’s Japan expansion comes on the heels of the brand’s evolution announced last year. The smoothie, juice and bowl leader’s evolution features menu innovation, enhanced digital accessibility and a refreshed brand look and feel, as well as a new store design.
“We are thrilled that ADASTRIA eat Creations Inc. is leading our entry into Japan,” says Geoff Henry, president of Jamba. “Our research shows there’s a growing demand for great tasting juices and smoothies in Asia and we’re eager to bring our reimagined menu and store design to customers all across the region.”
Jamba currently has more than 850 locations operating in 36 U.S. states, as well as the Philippines, Taiwan, South Korea, Thailand and Japan and is part of the Focus Brands® family of brands, which includes Auntie Anne’s®, Carvel®, Cinnabon®, McAlister’s Deli, Moe’s Southwest Grill® and Schlotzsky’s®. For more information, visit https://jambafranchise.com/.
Atlanta-based Focus Brands is a leading developer of global multi-channel foodservice brands. Focus Brands, through its affiliate brands, is the franchisor and operator of more than 6,000 restaurants, cafes, ice cream shoppes and bakeries. For more information, visit www.focusbrands.com.
SOURCE: Focus Brands