HUGO BOSS Selects Toshiba to Create In-Store Experiences in New SoHo Store

Durham, N.C. — Luxury fashion specialty retailer HUGO BOSS is creating new in-store experiences for its shoppers with Toshiba Global Commerce Solutions. Using Toshiba’s TCx™ 800 to revitalize its front end and TCx™ 300 to optimize its mobile capabilities, HUGO BOSS is creating personalized shopping experiences and offers an innovative, shopper-focused technology.

Inspired by an art gallery, HUGO BOSS’ new 5,000-square-foot store in the SoHo district of New York boasts an inviting and modern atmosphere. With its sleek, versatile design, the TCx 800 complements the store’s contemporary, minimalist aesthetic. Toshiba’s experts worked together with HUGO BOSS’ to define the global standard for the brand’s point-of-sale hardware and enable in-store mobile technology for convenient, frictionless checkout experiences.

Delivering engaging shopper experiences is a critical part of any specialty retailers’ success. Toshiba’s TCx 800 is a versatile point-of-sale solution that can be configured over a dozen ways, and its maneuverability helps store associates improve shopper engagement at checkout. The TCx 300 will serve as a back-office server to help HUGO BOSS amplify its mobile footprint. Additionally, Toshiba’s CareFlex maintenance program helps ensure that HUGO BOSS’ systems are always up and running to serve their customers.

“HUGO BOSS cares deeply about its customers’ in-store experience and their progressive, future-forward thinking brand presence is inspiring. This is a brand that really takes delivering an engaging in-store experience seriously,” says Bill Campbell, Toshiba’s global commerce solutions senior vice president and head of global sales. “Toshiba creates point-of-sale solutions that help premium specialty retailers meet their long and short term goals.”

HUGO BOSS, which is based in Metzingen, Germany, develops and sells high-quality fashion as well as accessories under the BOSS and HUGO brands.

Toshiba Global Commerce Solutions is a global market share leader in retail store technology and integrated in-store solutions. For more information, visit



SOURCE: Toshiba Global Commerce Solutions


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