JCPenney Expands Leadership Team

by Katie Lee

Plano, Texas — JCPenney has appointed six new vice presidents.

Wendy Santana joins the company as vice president of business development. She has built an impressive career by developing private brands and creating business opportunities for leading retailers. She joins the company after 20 years at Li & Fung – LF Americas/Oxford Collections, where she most recently served as executive vice president. Santana reports to Truett Horne, senior vice president and chief transformation officer.

Rounding out the senior marketing team under Shawn Gensch, executive vice president and chief customer officer, are Jill Feldman, vice president of marketing, and Roger Worak, vice president of customer engagement and insights. Feldman and Worak join fellow vice presidents Dan Matarelli, vice president of digital marketing, who recently served as director of digital marketing at Sprouts Farmers Market, and Robin Beuthin, vice president of creative marketing. Previously announced in October, Beuthin joined JCPenney from The Walt Disney Company, where she was vice president of retail brand and creative.

Feldman brings more than 15 years of marketing and merchandising experience to JCPenney, including brand strategy, marketing planning, e-commerce, media, CRM, product management, and 5 years of buying experience. Feldman spent 11 years at Famous Footwear, most recently serving as vice president, marketing and brand strategy.

Worak is a digital marketing and technology executive with over 20 years of experience across categories and industries. He joins JCPenney from Front Burner Brands, Inc., where he was vice president of digital engagement following his role as senior director of digital marketing, CRM, and loyalty at Hard Rock International.

Jeff Csuy joins the company as vice president of merchandise strategy and operations. A strategic retail leader with more than 30 years of experience, Csuy has successfully led cross-functional teams in retail strategy development and implementation. In this role, Csuy will drive growth by leading the implementation of digital and physical merchandise strategies and initiatives, while partnering with leadership to ensure cross-divisional alignment. He joins from JOANN Stores, where he most recently served as senior vice president, merchandising. Csuy reports to Michelle Wlazlo, executive vice president and chief merchant.

J. C. Penney Company, Inc. is one of the nation’s largest apparel and home retailers with approximately 850 stores across the United States and Puerto Rico.



SOURCE: J.C. Penney Company, Inc. Holding Company

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