JOANN Rolls Out Innovative Curbside and BOPIS Solution Prior to Holiday Rush

Washington, D.C. — JOANN, an American specialty retailer of crafts and fabrics with 865 stores across the country, has partnered with Radius Networks, the leading location-based technology company in restaurants, grocery and retail, to launch its curbside and Buy Online Pickup In Store (BOPIS) solution, FlyBuy®. Amid the pandemic, JOANN made fast, innovative, strategic decisions that were essential to the store’s long term success. JOANN’s holiday season starts with Halloween, and it was important to have this automated and streamlined order-ahead and pickup program in place prior to the holidays. Within days, all 865 stores were successfully launched with FlyBuy, and the program has been well-received by both customers and employees.

FlyBuy Pickup enables JOANN to:

  • Determine exactly when a customer is coming to pick up their order with an accurate ETA and updates along the way.
  • Prioritize order fulfillment based on the arrival of each customer.
  • Meet the customer with their order the moment they arrive.
  • Deliver a smooth, safe, personalized and contactless off-premise shopping experience.

“It is predicted that we will see a 90% increase in digital sales over the previous holiday season,” says Jeff Baskin, Radius Networks’ executive vice president of global partnerships. “Now, more than ever, it’s essential for retailers to get an efficient location-based pickup solution in place to maximize profits. When you can provide a frictionless customer experience with little-to-no wait time, customers will return. With the onset of the pandemic, customers are now conditioned to order ahead and pick up at the store. These habits will continue through this holiday season, and beyond. The innovative team at JOANN has been incredible to work with and has acted fast to put in place a complete omnichannel solution.”

With 85% of shoppers significantly increasing curbside pickup, compared to pre-COVID, the innovation roadmap of retailers has been drastically sped up. A sophisticated curbside and in-store pickup solution enables retailers to provide an efficient and safe environment for their employees and shoppers.

Within weeks of going live chain-wide with FlyBuy Pickup, JOANN has consistently seen wait times under a minute, with over 80% of all customers nationwide waiting less than 3 minutes for their order.

FlyBuy Pickup is a core service of Radius Networks, who uses proprietary location technology to help companies deliver a frictionless customer experience and drive location-based transactions. For more information, visit

From a single storefront in Cleveland, Ohio, more than 75 years ago, JOANN has grown to include more than 865 stores across 49 states and an industry-leading e-commerce business. For more information, visit





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