Irvine, Calif. — Juice It Up!, a leading handcrafted smoothie, açaí bowl and raw juice franchise, has experienced strong growth in same store sales (SSS) and average unit volumes (AUVs) in 2020. Despite the challenges presented by the pandemic, through October 2020, SSS for the year have increased by 13%, with SSS for the third quarter just ended September 2020 up 19%. Most significantly, the brand’s top 50% of franchised locations now have an AUV approaching $600,000 while the brand’s top 25% of franchised locations have seen their AUV expand to nearly $700,000. These AUVs are the highest the brand has experienced in its history by a large margin.
Juice It Up!’s franchise leadership team attributes the brand’s solid growth and performance this year to a variety of factors including its immunity-boosting and vitamin packed product lineup, the launch of the brand’s updated mobile app with the added convenience of “skip-the-line” order and pay-ahead functionality, along with expanded third-party delivery options. Since introducing the updated app, Juice It Up! has seen a dramatic increase in loyalty members and mobile orders. In August, Juice It Up! opened its first flagship location in Costa Mesa, Calif., which features the brand’s completely refreshed store design and serves as an innovation kitchen for R&D, as well as a training and test center to continually share best practices with franchisees.
“As we near the end of our 25th anniversary year, we’re reflecting on how far the Juice It Up! brand has come, from a single smoothie shop catering to college students to a successful franchise,” says Susan Taylor, president and CEO of Juice It Up!. “This year has been filled with unforeseen challenges, but we are filled with pride having seen how our tremendous franchisees used the tools we provided and truly rose to the occasion! Our impressive 2020 financials are testament to the quick and effective work of our brand leadership team paired with the tenacity of our valued franchise partners.”
As the brand moves into 2021, Juice It Up! expects to open 8 to 10 new franchised locations in California and the West, and to further its remodel program to update existing stores to its refreshed new store design.
For more information, visit www.juiceitupfranchise.com.
SOURCE: Juice It Up!