Juicy Couture to Launch in South Korea

by Katie Lee

New York City — Authentic Brands Group (ABG), owner of a global portfolio of lifestyle and entertainment brands, will expand Juicy Couture in partnership with Shinsegae International, the leading Korean based lifestyle company specializing in retail development and brand building. Shinsegae International will expand Juicy Couture’s footprint throughout South Korea with the launch of 10 shop-in-shop locations in major department stores throughout the region by 2020. It is expected that there will be 50 additional shop-in-shops by the end of 2024. The first location will debut in August 2019.

“ABG’s partnership with Shinsegae pairs a great brand with Korea’s premier retailer; this is exactly the kind of synergistic partnership that will build the Juicy brand and make it available to young Korean woman which will provide Shinsegae an opportunity to expand its position with one of America’s great fashion brands,” says Jarrod Weber, president of brand at ABG, owner of Juicy Couture.

Juicy Couture is a glamorous, irreverent and fun lifestyle brand, bringing L.A. style and attitude to girls all over the world. The global phenomenon is identified as a casual luxury brand, offering apparel in the categories of women, girls and baby, handbags, shoes, intimates, swimwear, fragrance, accessories and jewelry. In 2006 the brand introduced its first fragrance, Juicy Couture, expanding the global footprint to more than 25,000 points of sale. For more information, visit www.JuicyCouture.com. Juicy Couture is a trademark owned by ABG Juicy Couture, LLC.

Authentic Brands Group (ABG) is a brand development, marketing and entertainment company, which owns a portfolio of global entertainment and lifestyle brands. Headquartered in New York City, ABG manages, elevates and builds the long term value of more than 50 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers and retailers. ABG’s brands have a global retail footprint in more than 50,000 points of sale across the luxury, specialty, department store, mid-tier, mass and e-commerce channels and more than 4,490 branded freestanding stores and shop-in-shops around the world. For more information, visit www.ABG-NYC.com.

Shinsegae International Co., Ltd., established in 1996, is a leading Korean based lifestyle company specializing in retail development and brand building with over 1,259 stores in South Korea. Based in Seoul, South Korea, Shinsegae International Co., Ltd. is an affiliate of the Shinsegae Group.

SOURCE: Juicy Couture/ABG

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