Krystal Launches Strategic Refranchising Program on the Path to 500 U.S. Locations

by Katie Lee

Atlanta Krystal, the original quick-service restaurant chain in the South, is unveiling a strategic refranchising initiative aimed at propelling the expansion of its brand presence. The program involves offering existing company-owned locations in markets previously unavailable for franchising, with a targeted focus on attracting established multi-unit operators who possess a proven track record and a desire to acquire a successful portfolio of existing restaurants and continue to build the market with new locations. This strategic move aligns with Krystal’s ambition to amplify its footprint across the United States, transitioning from the current 300 locations to 500 within the next 3-4 years.

“Our refranchising program represents an exciting opportunity for Krystal and both new and existing franchisees,” says Michael Casey, chief development officer of Krystal. “We are inviting proven multi-unit operators to join us in our mission to expand Krystal’s footprint and bring our beloved brand and offerings to even more communities across the U.S.”

Krystal’s refranchising program falls within the broader growth strategy of its parent company, SPB Hospitality. This growth plan encompasses multiple franchised concepts, including Old Chicago and Logan’s Steakhouse. While Krystal takes the lead in launching this strategic endeavor, SPB Hospitality encourages multi-unit operators with an interest in any of these concepts to explore the potential for fruitful partnerships.

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Headquartered in Atlanta, Krystal Restaurants LLC is the original quick-service restaurant chain in the South. Krystal hamburgers have been served fresh and hot off the grill on the iconic square bun since 1932. Krystal, which is part of SPB Hospitality brands, has grown to be in 10 states and Puerto Rico with nearly 300 restaurants.

SOURCE: Krystal Restaurants LLC

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