Atlanta — Krystal has promoted Amanda Hyde to chief operating officer. Hyde will report directly to SPB Hospitality’s chairman and CEO, G.J. Hart, and take on expanded responsibility for systemwide operations as the brand continues its growth strategy.
Hyde brings more than two decades of restaurant industry experience spanning operations, brand leadership and multi-unit management. Since joining SPB Hospitality, she has played a central role in improving operational performance and supporting the company’s strategy to revitalize and expand the Krystal brand.
“Amanda is a respected operator with deep knowledge of the Krystal business and a strong track record of building high-performing teams,” says Hart. “Her leadership has been instrumental as we continue sharpening the brand’s operational focus and positioning Krystal for long term growth.”
Hyde first joined SPB Hospitality as part of the leadership team supporting the company’s portfolio of brands, including Logan’s Roadhouse, before helping guide the Krystal brand’s turnaround and renewed growth strategy. During that time, she partnered closely with operations and franchise leaders to improve system execution, advance new restaurant development and elevate the overall guest experience.
Founded in 1932, Krystal is one of the South’s most iconic quick-service restaurant brands, known for its distinctive square burgers, craveable menu and strong regional following. The brand continues to explore new markets and development opportunities as it expands beyond its traditional Southern footprint, including a new location slated to open in Union, N.J., in the coming months.
Headquartered in Atlanta, Krystal Restaurants LLC has expanded to 13 states with nearly 300 restaurants.
SOURCE: Krystal Restaurants LLC