L.A.-based The Dolly Llama to Begin Franchising Nationwide

by Katie Lee

Los Angeles — The Dolly Llama, a popular waffle concept that currently dominates the Los Angeles dessert-scene with its own unique take on Hong Kong’s iconic Bubble Waffle, has signed with DCV Franchise Group as its franchising partner to expand the unique and exciting brand to major media markets across the country.

“Having proven ourselves by dominating the ice cream & waffle scene in one of the most competitive markets in the country, Los Angeles, we are thrilled to be working with DCV to continue to grow and expand the concept into other major U.S. markets,” says Eric Shomof, co-founder.

The brand has established three different franchising models to accommodate a range of store footprints. This versatility is an especially attractive detail to operators looking to franchise multiple units in more than one format to cater to different audiences.


The Brick & Mortar store model, which ranges from 1,200 to 2,000 square feet, has a specific layout designed for efficiently producing the entire The Dolly Llama menu and properly displaying logos and branding to maximize presentation and The Dolly Llama’s merchandising brand standards. The full menu is available in this model along with a dining room and ample seating for all guests.


The Kiosk model mirrors the aesthetic of a brick-and-mortar location, and offers the full menu, but can be scaled to the atmosphere. The standard Dolly Llama kiosk is 250 to 300 square feet and is the most suitable model for food courts or smaller locations that share a common seating area or outside venue such as a park.

Mobile Trailer:

The Food Trailer model is a mobile kitchen where all cooking, storing and preparation equipment is designed inside a health department approved food trailer that can be located at strategic locations. This model is ideal for bringing The Dolly Llama’s menu to events, parties, and festivals, while further generating brand awareness.

“We see the brand’s potential for servicing everyday guests through brick-and-mortar business while also being a vendor at events. The range of franchise models opens that door for operators wanting to expand their reach in the marketplace,” says Larry Schwartz, partner at DCV Franchise Group. “This additional revenue stream option sets The Dolly Llama apart from other dessert franchises out there.”

The Southern California concept was established in 2017 as the hottest dessert destination in Los Angeles. The brand offers authentic European flavors and techniques, such as Belgian waffles using traditional methods, and the Hong Kong Bubble Waffle prepared with a special batter that produces a unique crispy and custard-like texture. The Dolly Llama currently operates four locations in greater Los Angeles. For more information, visit www.thedollyllamala.com/franchise.

The Dolly Llama was founded by real estate leader Eric Shomof and Samuel Baroux, an acclaimed European entrepreneur and restaurateur. The name was inspired by a real llama Baroux encountered on a farm in the South of France, as a way to tie in some nostalgia from his home country. The Dolly Llama currently operates locations in Downtown Los Angeles (611 S. Spring St.), Koreatown (273 S. Western Ave.), Northridge (9301 Tampa Ave.) and Sherman Oaks (14545 Ventura Blvd.). For more information, visit www.thedollyllamala.com/.


SOURCE: The Dolly Llama


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