LIDS Promotes SVP of Merchandising to President

by Katie Lee

Indianapolis — Leading sports retailer Lids has promoted its senior vice president of merchandising, Bob Durda, to president. Over a 13-year tenure at the company, Durda has been at the forefront of Lids’ focus on building out its portfolio of exclusive product and lead the development of many of the company’s most successful programs including partnerships with Major League Baseball and more.

Previously, Durda held the roles of buying director and, most recently, senior vice president of merchandising. As president, Durda will continue to drive Lids growth via brand elevation internationally and bringing best-in-class products to market.

“It’s an exciting time for Lids, and I’m thrilled to begin my new role alongside a dynamic and supportive team,” says Durda. “Being at Lids for over a decade has given me the opportunity to leverage my expertise as both a retailer and merchant, and I now look forward to continually position the company for growth.”

“Bob is a seasoned veteran and a brilliant creative mind,” says Lawrence Berger, co-founder and partner at Ames Watson, owner of Lids and chairman of FanzzLids Holdings. “His proven track record shows that there is no one better to lead Lids and take us to the next level as a global brand.”

LIDS Sports Group is the largest licensed sports retailer based in North America, with over 2,000 retail locations. Indianapolis-based LIDS Sports Group operates stores under the Lids, Locker Room by Lids, Fanatics by Lids, Fanzz, Yankees Clubhouse Shops, Dodgers Clubhouse, Cardinals Clubhouse, Colts Pro Shop by Lids and numerous other nameplates. Lids also has Locker Room by Lids locations within Macy’s and Hudson’s Bay department stores across North America. For more information, visit





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