Lowe’s Promotes Two Key Executives

by Nate Hunter

Mooresville, NC — Lowe’s Companies, Inc. has promoted Gregory M. Bridgeford from EVP of business development to chief customer officer; and Rick D. Damron from EVP of store operations to COO.


Mooresville, NC — Lowes Companies, Inc. has promoted Gregory M. Bridgeford, executive vice president of business development, and Rick D. Damron, executive vice president of store operations, to the newly created positions of chief customer officer (CCO) and chief operating officer (COO), respectively, effective May 5, 2012. They will report to Robert A. Niblock, chairman, president and CEO.

“As we continue to transform Lowe’s to a leaner, more nimble, multi-channel company, we took a hard look at our organizational structure and opted to make changes to support our efforts to deliver outstanding customer experiences,” says Niblock. “Lowe’s is fortunate to have a deep and talented bench of executives, like Greg and Rick, with experience across home improvement disciplines.”

Bridgeford’s CCO’s functional areas will include customer experience design, merchandising, marketing and communications, digital interfaces, and pricing and promotion. Bridgeford joined the company in 1982 and has served in a variety of increasingly responsible roles, including senior vice president (SVP) of merchandising and SVP of marketing.

Damron, chief operating officer, is responsible for delivering the customer experience. Functions reporting to the COO include stores operations, sales and service fulfillment, product fulfillment, real estate and facilities, and loss prevention and safety. Damron joined Lowe’s in 1981 and has worked in every aspect of the company’s store operations, and has also served as SVP of logistics. He has served as EVP of store operations since 2011.

For more information, visit Lowes.com.


SOURCE: Lowe’s Companies, Inc.

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