Vancouver, British Columbia — In late November 2025, lululemon debuted its new store design concept with the opening of two flagships in iconic locations around the world: SoHo, New York City, and Gangnam, Seoul. The elevated creative expression sets the blueprint for the future of lululemon retail as the company continues to invest in enhancing its guest experience globally.
As part of this new playbook, the company is incorporating a breadth of considered structural materials and color palettes that are designed to take guests on a journey through the store and pay homage to lululemon’s roots in the Pacific Northwest.
“Our new store expression reflects lululemon’s commitment to creating a welcoming, dynamic retail experience, designed to celebrate our product and community,” says Darin Rabb, senior vice president, global brand creative & experience, lululemon. “Every detail has been curated to evoke emotion and connection, with elevated materials to reflect the quality and craftsmanship of our products.”
Each store is wrapped in custom 3D-printed recycled materials, inspired by the design lines of some of lululemon’s most iconic products. Notable elements include bespoke terrazzo floors, a hand-formed tile staircase, and hand-carved timber joinery, while the staircase has a fully immersive lighting installation which reflects the atmospheric hues of the Pacific Northwest sky.
lululemon has over 780 company-operated locations across nearly 25 markets around the world. Additionally, in FY25, the company anticipates completing 35 store optimizations globally as it continues to elevate the lululemon brand experience and showcase its full potential for guests in all regions.
SOURCE: lululemon