Massage Envy Names New CEO

by Katie Lee

Scottsdale, Ariz. — Massage Envy, the national leader in massage and skincare services, has hired Joseph C. Magnacca as its new chief executive officer. Former CEO Dave Crisalli will continue to serve the business as a member of its board.

Magnacca brings a wealth of consumer and retail experience to the company, having held top leadership positions at large retail and franchise brands such as Loblaws, Walgreens/Duane Reade and RadioShack.

“I am truly excited to join this terrific business,” he says. “Massage Envy is a pioneer and leader in the wellness space. The leadership team, our franchisees and the Massage Envy community have done an outstanding job in developing the brand. I look forward to leading the team as we position the business for future and further success.” 

Founded in 2002, Massage Envy has more than 1,100 franchise locations in 49 states. Massage Envy is part of the Roark Capital Group family of brands. For more information, visit

Roark Capital Group focuses on consumer and service-based brands and businesses, with a specialization in franchised and multi-unit business models in the retail, restaurant, consumer and business services sectors. Since inception, affiliates of Roark have acquired 48 franchise/multi-unit brands, which have generated $20 billion in annual system revenues from 21,000 locations in 50 states and 75 countries. Roark’s current brands include Anytime Fitness, Arby’s, Atkins Nutritionals, Batteries Plus Bulbs, Carl Jr.’s, Corner Bakery, Driven Brands, FOCUS Brands (the owner of Auntie Anne’s Pretzels, Carvel Ice Cream, Cinnabon, McAlister’s Deli, Moe’s Southwest Grill, and Schlotzsky’s), Hardee’s, Il Fornaio, Massage Envy, Miller’s Ale House, Money Mailer, Naf Naf Grill, Pet Valu, Pet Supermarket, Primrose Schools, Waxing the City, and Wingstop. For more information, visit

SOURCE: Massage Envy

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