Melissa & Doug to Open First-Ever Flagship Retail Store in October

by Katie Lee

Wilton, Conn. — Melissa & Doug, a highly rated preschool brand for wooden and sustainable toys, will open its first-ever retail store this fall. The 1,600-square-foot store is scheduled to open on Oct. 6, 2023, in The Westchester, a premium shopping mall in White Plains, N.Y., just outside New York City and near the Melissa & Doug headquarters in Wilton, Conn.

As the company’s first brick-and-mortar location in its 35-year history, the store will feature a wide selection of the brand’s top-selling toys across categories including pretend play sets, learning toys, baby and toddler products, puzzles, and arts & crafts. The designed-to-inspire store will bring the brand to life in innovative ways consumers have not seen before in traditional physical and online spaces. Consumers will get a close-up experience of the attention to detail, quality and play value of the toys.

“Melissa & Doug has been a mainstay in the toy industry for nearly four decades, helping families ignite imagination and create lifelong memories together,” says Fernando Mercé, chief executive officer. “We’re thrilled to open our first-ever retail store.”

Families can also expect small engaging moments throughout, including a spot where kids can measure how many “scoops of ice cream” tall they are, as well as exclusive take-home activities. Plus, Melissa & Doug will honor its 35th anniversary with the in-store debut of the all-new Rainbow Giraffe, a special edition of its iconic 4-foot giraffe plush toy.

“Families really look to Melissa & Doug when seeking toys that inspire imaginative, screen-free play especially in those first few years,” says Bridgette Miller, chief marketing and sustainability officer. “When designing a shopping experience for parents and caregivers, it was important for us to create an environment that really represented this. Adults and children alike will love walking into our store and seeing the brand come to life!”

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SOURCE: Melissa & Doug

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