Jack in the Box Inc. Names New Del Taco Brand President

by Katie Lee

San Diego — Jack in the Box Inc. has named Tom Rose as the new president of the Del Taco brand, effective immediately. He replaces Chad Gretzema, who has stepped down from the role to pursue a new opportunity.

Rose is a 30-plus-year veteran in the restaurant business with a proven track record in various corporate and franchise leadership roles. Most recently, he consulted Jack in the Box on the recent initiative to improve the company-owned Kansas City market.

Before supporting Jack in the Box, Rose spent a decade as co-founder and franchisee of North Star Foods, a restaurant franchise management and acquisition firm specializing in maximizing operational excellence and sustainability. This organization would own 130 KFC and Taco Bell restaurants and generate revenues of over $200 million. In addition, the two subsidiaries of North Star Foods were ranked in Restaurant Finance Monitor’s Top 200 restaurant groups in the U.S. and grew to be the third largest KFC franchisee in the U.S. YUM Brands system.

“I have worked with Tom throughout my career, and since beginning work on the Kansas City market, we have seen meaningful staffing and sales improvement leveraged by his operational expertise and ability to execute,” says Darin Harris, chief executive officer. “We are excited for Tom to evolve Del Taco to its next phase of growth and operational excellence, as he has demonstrated throughout his entire career.”

Rose also held various senior leadership positions at Orion Food Systems, later acquired by Kohlberg & Company, including chief operating officer and board member for 4 years. He began his career as an area coach and director of operations at KFC & Taco Bell.

Jack in the Box Inc., founded and headquartered in San Diego, is a restaurant company that operates and franchises Jack in the Box®, one of the nation’s largest hamburger chains with approximately 2,200 restaurants across 21 states, and Del Taco®, the second largest Mexican-American QSR chain by units in the U.S. with approximately 600 restaurants across 16 states. For more information on both brands, visit www.jackinthebox.com and www.deltaco.com.

SOURCE: Jack in the Box Inc.

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