Mimi’s Brand Refreshes Name and Image to Mimi’s Bistro & Bakery

Dallas — Mimi’s, the popular French-inspired concept, will change its name to Mimi’s Bistro & Bakery. After 41 years in business, the brand is modernizing its restaurants, menus and approach to create an even better experience for loyal patrons and welcome a new era of guests to the table at Mimi’s.

“Creating a new name and face for Mimi’s has been a long overdue and exciting experience for our team,” says Philippe Jean, chief operating officer for Le Duff America, Inc. “We are ready for a fresh phase that strengthens our connection with France, while maintaining Mimi’s heritage that made our guests fall in love with our brand in the first place.”

Along with the new name, Mimi’s is launching a Bites + Beverages menu with new Mimi’s House Wine (pictured), made specifically for the brand from Bordeaux, France; cocktails; and appetizers.

Ten locations will complete renovations by fall 2019 with new interiors, furniture, bar areas and innovations in technology.

Founded in 1978, Mimi’s is a neighborhood bistro offering fresh, hand-prepared American-French comfort food and bistro classics for brunch all day, lunch, dinner and special celebrations. Owned by Dallas-based Le Duff America, Inc., the North American subsidiary of global bakery-cafe leader Groupe Le Duff, headquartered in Rennes, France, Mimi’s has 77 locations in 16 U.S. states. For more information, visit www.mimisbistroandbakery.com.

 

 

SOURCE: Mimi’s Bistro & Bakery

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