MOOYAH Burgers, Fries & Shakes Opens in First KidZania USA

by Katie Lee

Dallas — MOOYAH Burgers, Fries & Shakes, a fast-casual “better burger” chain based in Plano, Texas, has partnered with KidZania USA, an interactive 85,000-square-foot indoor “city” for kids ages 6 to 14, to be one of the featured restaurant experiences in KidZania’s first North America location. The innovative indoor family entertainment center, which now has 29 locations in 22 countries, opened on November 23, 2019 at Stonebriar Centre in Frisco, Texas.

“MOOYAH is the perfect brand to join our first KidZania USA family in their backyard in Texas,” says Greg Stevens, CEO of KidZania USA. “The company has established relationships in the Texas community, and we hope this partnership will be as beneficial for them as we know their brand will be enjoyed by the children in the area.”

KidZania enables kids to role-play various careers in a wide range of industries. Within its facility, it will include restaurant brands, including MOOYAH. The experience for children will include being a MOOYAH chef and creating their own hand-cut fries and real ice cream shakes.

“KidZania USA brings such a unique concept to learning,” says Tony Darden, president and chief operating officer of MOOYAH Burgers, Fries & Shakes. “As one of the first industry partners in this new Frisco location, we are looking forward to the opportunity to continue to grow our presence across the U.S. with KidZania in other major markets. We are proud to be involved in this innovative and interactive learning experience.”

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SOURCE: MOOYAH Burgers, Fries & Shakes

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