Burleson, Texas — Muscle Maker, Inc., the parent company of Muscle Maker Grill, Healthy Joe’s and MMG Burger Bar, has opened its first delivery-only ghost kitchen in the Chicago market. Located at 3517 N. Spaulding Ave. the kitchen will showcase menus from Muscle Maker Grill, Healthy Joe’s and Muscle Maker Grill’s new Meal Plan concept: Meal Plan AF.
Guests can order dishes from any of the three concepts through third-party delivery platforms, which include DoorDash, GrubHub, UberEats, Postmates, ChowNow and Caviar. As the demand for delivery increases due to social distancing, many restaurant concepts are looking toward ghost kitchens to expand quickly while meeting the growing need for fast options.
The new Spaulding delivery-only ghost kitchen is the first to open and is part of a 10-location agreement signed by the brand earlier this year. Locations two, three and four are under construction and will also open in Chicago this summer. The brand is zeroing in on a few key metropolitan markets for the remaining five locations in the agreement.
Low buildout costs, reduced overhead and waste, and the ability to expand quickly are what make delivery-only ghost kitchens attractive to restaurant brands. Concepts can enter a new market rapidly while growing their brand recognition and affinity. The warehouse-style kitchens are efficient in their operational production and promote sustainability and corporate responsibility. Muscle Maker, Inc. will be operating three distinct concepts out of one ghost kitchen, further optimizing the low buildout costs of each kitchen.
“We’re kicking off our first delivery-only ghost kitchen and think local Chicago residents will love all of the healthier for you dishes we have to offer,” says Mike Roper, CEO of Muscle Maker Grill. “Meal Plan AF is a brand-new concept for Muscle Maker Grill that features 20+ meal plan options that guests can buy in packs of 5, 10, 15 or 20. We can literally provide meals for the entire week, eliminating the need to go anywhere! In the midst of COIVD-19, we’re still able to expand our concepts through ghost kitchens and other non-traditional opportunities. The low cost of entry, quick to market capabilities and opportunity to drive brand recognition makes the delivery-only ghost kitchen model very attractive to our brands. We’re looking forward to opening the next nine locations and building our non-traditional portfolio.”
Founded in 1995 in Colonial, N.J., Muscle Maker Grill features high quality, great tasting food, freshly prepared with proprietary recipes. The menu, created with the guest’s health in mind, is lean and protein-based. It features all-natural chicken, grass-fed steak, lean turkey, whole wheat pasta, wraps, bowls and more. It also offers a wide selection of fruit smoothies in a variety of assorted flavors, protein shakes and supplements. For more information, visit www.musclemakergrill.com.
SOURCE: Muscle Maker Grill