New York City — NAOT Footwear, Israeli maker of quality shoes that combine fashion and comfort, will open a flagship store in New York City’s SoHo neighborhood this fall.
The store is set to open in early fall 2022 at 436 W. Broadway, right in the heart of SoHo. NAOT has long had roots in the New York area with the U.S. headquarters on Long Island. This store will mark the brand’s first boutique-style retail location.
“Opening a flagship store in New York City has been a dream of ours for many years,” says Steve Lax, president of NAOT Footwear. “This store will give everyone the opportunity to touch, feel and experience the beautiful designs and comfort NAOT is famous for.”
Like the SoHo neighborhood, NAOT has a rich history in fashion and design. The first sandals were made in 1942 in a one-room workshop on a Kibbutz in Israel. Eight decades later, NAOT has evolved into an international brand but each shoe is still handcrafted in Israel, the result of a collaboration between people of different cultures and backgrounds. NAOT’s dedication to peace-building and diversity makes SoHo the perfect place for the brand’s flagship store.
The 800-square-foot store will feature an understated elegance in warm and welcoming neutrals where the shoes will be the centerpiece of the space. For more information, visit www.naot.com/soho.
SOURCE: NAOT Footwear