Nautica Opens Flagship Store In New York City

by Katie Lee

New York City — Nautica is unveiling a boutique flagship store in New York City, where the brand’s roots have been for over 30 years. The new store opened at 101 Prince St. in SoHo on May 6, 2016.

“We are thrilled to open the doors to the Nautica flagship store in one of the world’s top shopping destinations. It is exciting for our brand and consumers to have a retail location in the city that we have called home for over 30 years,” says Karen Murray, president of Nautica.

The new store will deliver a reimagined nautical environment with references to a modern cityscape. The energy of the city and essence of the sea provided inspiration for the sophisticated, boutique-style store environment. Nautical references can be found throughout the 2,000-square-foot space, with signature design features such as wooden beams made of natural oak wood to capture the essence of a boat and the architecture of the city. The store embodies the brand’s refreshed marketing and design strategy that was announced in February 2016.

Founded in 1983, Nautica® is a leading global lifestyle brand ranging from men’s, women’s and children’s apparel and accessories to a complete home collection. Today, Nautica is one of the most recognized American brands throughout the world, available in more than 75 countries with 244 full price Nautica stores and more than 3,000 Nautica branded shop-in-shops worldwide. In 2003, the company was acquired by VF Corporation, a global leader in branded lifestyle apparel and footwear with more than 30 brands. The company’s five largest brands are The North Face, Vans, Wrangler, Timberland and Lee. Other brands include 7 For All Mankind, Bulwark, Eagle Creek, Eastpak, Ella Moss, JanSport, Kipling, lucy, Magestic, Napapijri, Nautica, Red Kap, Reef, Riders, Splendid and SmartWool. For more information, visit and

SOURCE: Nautica

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