New Lolë Flagship Store to Open in Fall 2015

by Katie Lee

Montreal — Montreal-based activewear brand, Lolë, will open a new store this fall. Situated in the commercial epicenter of Montreal, the new Atelier (“workshop” in French) will be located at 954 Rue Ste-Catherine West. The store will serve as the city’s flagship Lolë location.

“We are thrilled about the new Lolë flagship on Rue Ste-Catherine,” says Bernard Mariette, president and CEO of Lolë. “We believe this central location will further showcase Lolë to our Montreal consumers and to the international visitors that come to our city each year. Situated in the heart of the city and attracting over 29 million visitors per year, this prestigious stretch of Rue Ste-Catherine West is a prime location for our brand and will provide Lolë with high visibility, increased store traffic and prestige.”

The new 2,700-square-foot space will be Lolë’s third Atelier in Montreal, joining stores on St-Denis and in Westmount. It will feature 50-foot high ceilings and a large glass storefront. Inside the turn-of-the-century building, the Atelier will feature a yoga and fitness studio on the mezzanine.

“With 46 Lolë stores in major cities around the world, including flagships in the prestigious Marais area in Paris, the world renowned Soho neighborhood in New York and now on Rue Ste-Catherine in Montreal, our storefronts give us a window to the world, showcasing our business philosophy and our focus of leveraging intelligent consumption. This expansion integrates our distribution network of more than 1,600 points of sale, including 210 shop-in-shops,” says Mariette. 

Over the next 5 years, Lolë projects to strengthen and develop its presence in existing markets and triple global sales. Leading up to 2020, Lolë plans to open an average of 25 new stores per year.

Born in Canada and still entirely designed in Montreal, Quebec, Lolë clothing can be found at more than 1,600 retail outlets around the world, in Lolë Ateliers and online at


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