Rockville, Md., and Calabasas, Calif. — While the new name and logo will be announced, they will not be used in operations until mid-2015 in line with the company’s implementation plan.
Rockville, Md., and Calabasas, Calif. — Brickman Group, Ltd. LLC and ValleyCrest Companies, LLC have unveiled BrightView as the future name of their combined organization. Following the announcement of Brickman and ValleyCrest’s merger in June 2014, this represents the next step for the $2 billion landscape services firm and its 22,000 employees.
The name BrightView suggests the bright views, or beautiful landscapes, the organization designs, builds and maintains on its clients’ properties.
Although a forward-looking name, BrightView also honors the organization’s legacy brands, founders, shared values and all the people who contributed to Brickman and ValleyCrest’s combined 140 years of success. This is done by carrying forward the ‘B’ from Brickman and the ‘V’ from ValleyCrest. A new logo system will also be revealed that acknowledges the legacy brands and reinforces its position as a dependable, adaptable and proactive partner to our clients.
“BrightView is more than a name; it indicates what is to come. BrightView reflects our optimism for the future and our drive to create greater value for our clients. It embodies our excitement to leverage the strengths of our combined company to enhance how we care for our people, our clients and our communities. It also enables our team members and clients to take pride in trusted relationships and solutions that matter,” says BrightView CEO Andrew Kerin.
While the new name and logo will be announced, they will not be used in operations until mid-2015 in line with the company’s implementation plan. In the interim, both Brickman and ValleyCrest brands will continue to be used in the marketplace and customers’ properties will be served by their familiar local teams.
SOURCE: Brickman, ValleyCrest