Newmark Signs NYC Flagship for Miami-Based Sneaker Concept, Yankeekicks

by Katie Lee

New York City — Newmark has arranged a 5,104-square-foot retail flagship for Yankeekicks on behalf of ownership, The Wings Group, at its NoHo asset 666 Broadway in New York City. Yankeekicks, a Miami-based sneaker retailer, signed a long term lease to occupy the ground-floor corner flagship space. Newmark’s vice chairman, Ariel Schuster, and director, Mitch Heifetz, represented the landlord on the lease transaction.

Yankeekicks’ CEO and founder, Yaniv Bar, began collecting and reselling rare sneakers in 2017, capturing the attention of consumers along the way. Within a 3-year period, Bar’s retail concept witnessed tremendous growth, culminating in the unveiling of Yankeekicks’ first storefront in Miami.

“We continue to witness strong demand across downtown Manhattan’s retail landscape, as evidenced by a slew of recent leasing activity with premier occupiers,” says Heifetz. “In recognizing the inherent alliance between ownership’s corner flagship asset at 666 Broadway and the tenant’s desire to infiltrate the NoHo market, we knew the pairing would be highly complementary.”

Located at the corner of Broadway and Bond Street in the heart of Manhattan’s NoHo submarket, 666 Broadway benefits from a roster of surrounding amenities, including retail, restaurant, hospitality and entertainment destinations.

Michael Shalom and Joanne Podell of Cushman & Wakefield represented the tenant Yankeekicks in the lease transaction.

Newmark Group, Inc., together with its subsidiaries, is a world leader in commercial real estate. Newmark’s comprehensive suite of services and products is uniquely tailored to each client, from owners to occupiers, investors to founders, and startups to blue-chip companies. For more information, visit





SOURCE: Newmark Group, Inc.

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