Paul Marciano Names Successor as Guess?, Inc. CEO

by Katie Lee

Los Angeles — Paul Marciano, co-founder and chief executive officer of Guess?, Inc., has named Victor Herrero as his successor and new CEO of Guess?, Inc. in August 2015. Paul Marciano will replace Maurice Marciano as executive chairman of the board and will continue serving as chief creative officer. Maurice Marciano will remain a director, and has been named chairman emeritus by the board of directors.

Herrero joins Guess? with over 20 years of global experience spanning Europe and Asia. He served as the head of Asia Pacific for Inditex Group, the world’s largest fashion retailer with brands including Zara, Massimo Dutti, Pull & Bear, Bershka, and Stradivarius. In the past 10 years, Victor was responsible for building Inditex’s multi-billion dollar business in Asia.

“Maurice and I have been working with the board for over a year now to select the right candidate to be my successor as chief executive officer of Guess?,” says Paul Marciano. “The most important criteria in our view are the understanding of our brand, which will celebrate its 35th anniversary next year, the complexity of our business being in over 90 countries with more than 25 categories of products, and having a deep understanding of the changing environment of the retail world. We believe that Victor is the perfect top executive because, in addition to his entrepreneurial spirit, he has unparalleled experience in building a large business in Asia, he has a deep understanding of the current world of retail, and he is extremely knowledgeable in best in class sourcing and supply chain.”

Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, footwear and other related consumer products. Guess? products are distributed through branded Guess? stores as well as better department and specialty stores around the world. As of May 2, 2015, the company directly operated 470 retail stores in the United States and Canada and 361 retail stores in Europe, Asia and Latin America. The company’s licensees and distributors operated an additional 836 retail stores outside of the United States and Canada. For more information, visit

SOURCE: Guess?, Inc.

You may also like