Guess?

Sunnyvale, Calif. — Matterport, Inc., the leading spatial data company driving the digital transformation of the built world, has partnered with GUESS?, Inc., the global fashion brand and retailer, to adopt Matterport digital twins to ensure brand consistency across its stores and create immersive, virtual experiences for its employees, external buyers and wholesale partners. Since 2017, GUESS has used Matterport digital twins, or photorealistic digital replicas of stores, to realize a 200% increase in productivity, a 30% decrease in travel costs, and a 95% reduction in departmental paper and printer …

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Plano, Texas — J. C. Penney Company, Inc. has hired Victor Ejarque Lopez, a 25-year veteran of merchandising, product, supply chain and operations, as senior vice president, general merchandise manager for women’s apparel, reporting to Michelle Wlazlo, chief merchandising officer. He will join the company June 10. In this role, he will be responsible for overseeing and developing all of the company’s women’s apparel merchandising strategies and programs. “I am delighted to welcome Victor to our team. His appointment fills a vital component of our merchandising leadership team, and we …

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Los Angeles — Paul Marciano, co-founder and chief executive officer of Guess?, Inc., has named Victor Herrero as his successor and new CEO of Guess?, Inc. in August 2015. Paul Marciano will replace Maurice Marciano as executive chairman of the board and will continue serving as chief creative officer. Maurice Marciano will remain a director, and has been named chairman emeritus by the board of directors.

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