Paytronix Appoints New CEO; Founder Becomes Executive Chairman

by Katie Lee

Newton, Mass. — Paytronix, the leader in guest engagement for restaurants and convenience stores, has named industry veteran and current Paytronix board member Jeff Hindman (pictured here) as its new chief executive officer. Paytronix’s founder and current CEO, Andrew Robbins, will assume the role of executive chairman.

“Paytronix continues to revolutionize the way restaurants and convenience stores build and nurture guest relationships. Our exceptional team is driven by a passion to meet the growing industry hunger for more personalized guest experiences and accelerate the pace of innovation needed to do so,” says Hindman. “Since its founding, Paytronix has been driven by a team that has continually stayed ahead of the curve, by developing the technologies and tools that propel our clients into the future.

He continues: “We have so many advancements launching in market, including AI solutions that help our clients personalize offers to their guests in real time, meaningful infrastructure and security enhancements, and key global partnerships that extend our ability to serve this dynamic and ever-evolving industry.”

Hindman joined the Paytronix board of directors in 2022. He is an expert in go-to-market strategy and has led such efforts at several companies, including at NCR, where he headed the hosted solutions team. In his role as chief revenue officer at Snap One, Hindman was a vital part of the team that led the company to a successful initial public offering. He also has deep expertise guiding technology companies in building channel partnerships that open new markets.

In his role as executive chairman, Robbins will continue to play an important role in the future of the company, as he will be intensely involved with the Paytronix executive team. He’ll remain active within the organization, focusing his vast experience on strategic initiatives, customer and partner relationships and product strategy.

“Paytronix has always worked closely in sync with our customers and partners to anticipate and stay ahead of the technology needs of our industry,” says Robbins. “Jeff’s appointment represents a huge milestone for Paytronix. He comes on board as we focus on expanding our industry-leading guest engagement platform into new markets and geographies. Going forward, I’m excited to work on broadening our solution set to incorporate even more advanced tools and technologies, which is a game changer for our clients as they look to differentiate and improve guest engagement.”

Paytronix is the leader in digital customer engagement for restaurants, convenience stores and other retailers who seek to build lasting guest relationships. Paytronix continually advances digital guest engagement by developing technologies that uncover new insights about guest attitudes and behaviors that create brand preferences. For more information visit

SOURCE: Paytronix

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