Newton, Mass. — Paytronix, a leading digital guest engagement platform for restaurants and convenience stores, has appointed Eric Steele as chief financial officer. He replaces acting CFO Lee Barnes, who will continue to serve as Paytronix’s chief data officer and take on additional responsibility as chief of staff.
Steele joins Paytronix from Snap One, where he played a key role in scaling the business to a public company with more than $1 billion in revenue. At Snap One, he most recently served as senior vice president of finance & corporate development.
“Eric’s deep finance, corporate development and strategy expertise will serve him well in the CFO role at Paytronix,” says Jeff Hindman, CEO, Paytronix. “Eric has spent his career working with growth-stage technology companies, including as an operator, investor and advisor. He understands the value drivers to build enduring businesses, making him the perfect person to help us scale Paytronix for the future.”
Paytronix helps restaurants and convenience stores design frictionless, personalized digital experiences that drive customer lifetime value. A single platform for loyalty, online ordering, mobile experiences and gift cards, Paytronix provides brands with actionable insights and strategic support to build lasting relationships with their customers. For more information, visit www.paytronix.com.