PGA TOUR Superstore Achieves Record Sales for 2020; Plans 6 New Stores in 2021

by Katie Lee

Atlanta — PGA TOUR Superstore, a leading experiential golf retailer, plans to open at least six new stores in 2021, reaching the 50-store milestone by the end of the year. The company also reported record comp store sales growth while gaining market share for fiscal 2020 — despite its brick-and-mortar doors being closed for nearly 2 months — as millions of people turned to golf during the pandemic.

In January, PGA TOUR Superstore opened its first store of 2021 in Natick, Mass., with five additional stores planned for later this year.

“We will continue to gain market share by being innovative and aggressively investing in our brick-and-mortar and online business, while systematically building our presence in golf-centric markets across the country,” says Dick Sullivan, president and CEO of PGA TOUR Superstore.

Sullivan also notes golf lets people socially connect, stay physically distant and provides families and friends an opportunity to be together, get outside exercise and reduce stress.

According to estimates from the National Golf Foundation, the number of golf rounds played was about 60 million more than in 2019, with women and juniors making up a noteworthy proportion of new golfers.

PGA TOUR Superstore is operated by Golf & Tennis Pro Shop, Inc., a subsidiary of AMB Sports + Entertainment and is headquartered in metro Atlanta. As the PGA TOUR’s exclusive off-course/off-airport retail partner in North America, PGA TOUR Superstore provides customers with access to the same technology and expertise as card-carrying PGA TOUR pros. All stores are staffed with teaching professionals and have multiple state-of-the-art swing simulators, practice hitting bays and large putting greens. There is also an in-house club making and repair facility. For more information, visit





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