Planet Fitness Appoints Chief Development Officer

by Katie Lee

Hampton, N.H. — On June 12, 2018, Planet Fitness, Inc. appointed Ray Miolla as chief development officer. He will be responsible for driving strategic initiatives to fuel Planet Fitness’ overall system-wide growth, overseeing market analysis, planning and development, real estate, construction and design, and franchise sales.

Miolla joins Planet Fitness with over 20 years of real estate and development experience in domestic and international franchising from global brands like Gap, Burger King and Jamba Juice. Most recently, he served as senior vice president, global real estate, store development and franchise services at Gap, Inc. While at Gap, Inc., Miolla opened more than 150 new stores annually worldwide and grew the franchise business from the ground up to more than 400 locations in over 40 countries.

“Ray is a proven leader and brand builder, with a strong track record of delivering exceptional results for global brands that spans over two decades,” says Chris Rondeau, chief executive officer of Planet Fitness, Inc. “We are excited to have someone with Ray’s deep development and franchise experience on board, to further enhance our management team and support our continued growth and momentum.”

Before Gap, Inc., Miolla served as vice president, real estate, franchise and business development for Jamba Juice where he led the real estate and franchise divisions and helped to take the company public. Additionally, he spent nearly a decade with Burger King overseeing more than 1,700 franchise locations and staff in all major operating areas including field marketing, operations, field training and real estate.

A member of the Planet Fitness executive leadership team, he will report to Dorvin Lively, president and chief financial officer.

Founded in 1992 in Dover, N.H., Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. As of March 31, 2018, Planet Fitness had approximately 1,565 stores in 50 states, the District of Columbia, Puerto Rico, Canada, the Dominican Republic and Panama. For more information, visit

SOURCE: Planet Fitness, Inc.

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