Potbelly to Expand in NYC with Development Agreement and First Refranchise Deal

by Katie Lee

Chicago — Potbelly Corporation, the iconic neighborhood sandwich shop, has finalized a multi-unit development agreement along with its first refranchising deal in New York City. This agreement includes multi-unit development for 13 new shops over the next 8 years, and the refranchise of eight shops, the ownership of which has been fully transferred.

“I am excited to announce Potbelly’s expansion in New York City, one of the premier markets in the U.S., and that this expansion includes our first refranchise transaction,” says Bob Wright, president and chief executive officer. “This agreement marks an important milestone for our Franchise Growth Acceleration Initiative as we expand Potbelly’s footprint across the country. It also demonstrates our confidence in the dynamic New York market as well as Central Business District (CBD) shops for the brand. We’re thrilled with the momentum we are gaining to achieve our franchising and refranchising goals as we continue our growth journey.”

United One Group (UOG) acquired the eight existing Potbelly locations in New York City, and additionally committed to developing 13 new shops over the next 8 years. UOG is an experienced franchise group, led by CEO Paramjit Josan and chief development officer Manny Singh. Combined, the UOG team has over 75 years of restaurant experience, developing and operating fast-casual, quick-service restaurants and sandwich-specific brands as well as other hospitality-focused businesses. Additionally, UOG has deep experience in the Manhattan region and real estate market.

“Potbelly is a clear gem within the sandwich and fast-casual space, offering a best-in-class dining experience,” says Josan. “We look forward to using our depth of experience in New York City and within the restaurant sector to strategically develop Potbelly locations in the New York City area and expand upon its leading brand positioning.”

As part of the Franchise Growth Acceleration Initiative announced in March 2022, Potbelly plans to reach 2,000 units with at least 85% of those being franchised shops over the next 10 years. The brand also plans to refranchise approximately 25% of its company-owned shops in conjunction with Shop Development Area Agreements.

Potbelly has several flexible shop designs, including inline, endcap, drive-thru and non-traditional locations, which are equipped with tech-enabled enhancements to foster in-shop, take-out and delivery dining. For more information, visit https://www.potbelly.com/franchising-why-potbelly.

Potbelly Corporation is a neighborhood sandwich concept that opened its first shop in Chicago in 1977. Today it has approximately 429 locations in the United States, including approximately 45 franchised shops. For more information, visit www.potbelly.com.





SOURCE: Potbelly Corporation

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