New York City — Primark, an international value fashion retailer, plans to open a flagship Herald Square store in Manhattan’s PENN DISTRICT on May 8. Located at 150 W 34th St., directly across from Penn Station, the new Manhattan flagship marks a defining moment for Primark in the U.S. and a major milestone in its U.S. expansion. The new store will stand alongside the brand’s flagship stores in other fashion capitals such as London, Milan, Madrid and Rome.
Spanning more than 54,000 square feet of retail space, the Herald Square location is Primark’s 11th store in the state of New York and 40th in the U.S.
“This is a landmark moment for Primark in the United States as we open our incredible new flagship at the epicenter of American fashion,” says Kevin Tulip, president of Primark US. “The excitement and buzz around the brand is already building across Manhattan — from busy stores in the surrounding boroughs, to lines stretching blocks at our pop-up Primark Studio in NoHo, we’re expecting strong demand from New Yorkers and tourists for the store. This is our biggest U.S. opportunity yet and we can’t wait to open our doors and introduce this iconic city to Primark’s iconic style and prices on May 8th.”
Since opening its first U.S. store at Downtown Crossing in Boston in 2015, the brand has opened 38 stores across 13 states, including most recently in Miami; Grapevine and Katy, Texas; and in Gurnee, Ill. Primark also plans its 39th store opening at the North East Mall in Hurst, Texas, set for April 30.
Founded in Ireland in 1969, Primark is now an international fashion retailer with more than 480 stores across 19 countries in Europe, the U.S. and the Middle East. Primark is built on a belief and passion for physical stores — helping to bring high streets and retail centers to life and creating joyful, social experiences. For more information, visit https://www.primark.com/en-us.
SOURCE: Primark