Primo Hoagies to Open New Locations in North Jersey

by Katie Lee

Morristown, N.J. — Primo Hoagies, the Philadelphia-born Italian specialty sandwich franchise, has signed an agreement with Christopher Amico for the North Jersey area. The new hoagie franchise location will be the first of three locations that Amico will be opening in the area.

Amico’s combination of corporate experience and small business ownership prepares him well for this role. He will be managing daily operations. “We’re proud to have Chris join our team, as he will be a great asset to our brand,” says Rocco Fiorentino, president and CEO of Primo Hoagies.

“The North Jersey market will soon be able to take a bite into our tradition and become part of the buzz that has taken over the East Coast since the start of the company,” adds Adam Biedenbender, vice president of development at Primo Hoagies. “We can’t wait to see the lines form at Chris’ store.”

Primo Hoagies, building on the momentum of the past year, has launched two multi-unit deals in Atlanta and Charleston, S.C., and a single-unit deal in Bel Air, Md.

A South Philadelphia original, Primo Hoagies has more than 90 locations across seven states. For more information, visit

SOURCE: Primo Hoagies

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