Pure Hockey Debuts in Georgia with Acquisition of North Georgia Hockey Store

by Katie Lee

Roswell, Ga. — Pure Hockey, a premier destination for hockey equipment, apparel and accessories, has acquired North Georgia Hockey, located in Roswell, Ga., a suburb of Atlanta. This strategic move marks Pure Hockey’s first entry into the Georgia market. The newest Pure Hockey location will officially open later this fall.

As a recognized leader in the hockey retail industry, Pure Hockey’s acquisition of North Georgia Hockey represents a significant step in the company’s continued growth trajectory. With this acquisition, Pure Hockey now operates over 70 retail locations across 23 states nationwide.

“We are thrilled to welcome North Georgia Hockey into the Pure Hockey family,” says David Nectow, CEO of Pure Hockey. “This expansion is not only a testament to the growing popularity of hockey but also a reflection of our unwavering commitment to providing the highest quality products and exceptional service to the hockey community. We’re excited to establish our presence in the Atlanta market and look forward to serving the needs of the local hockey community.”

“We are very excited to find an acquisition partner in Pure Hockey. As the industry leader, Pure Hockey provides an exceptional retail experience that our customers have come to expect from North Georgia Hockey. This is outstanding news for our customers and we can’t wait to begin this new journey with the Pure Hockey family,” says Holly and Geoff DellaPenna, co-founders of North Georgia Hockey.

North Georgia Hockey’s integration into Pure Hockey’s retail network will provide customers with a broader selection of hockey equipment, training tools, apparel and accessories.

Pure Hockey’s commitment to excellence extends beyond its retail operations. The company actively supports local youth hockey programs, leagues and teams, fostering growth and development at the grassroots level. By establishing a physical presence in Roswell, Pure Hockey aims to strengthen its community engagement efforts and contribute to the overall advancement of hockey in the area.

North Georgia Hockey was founded in 2011 by Geoff and Holly DellaPenna and became the premier hockey retailer in the Georgia market.

Pure Hockey is headquartered outside of Boston. The company was founded in 1994 and was acquired by David Nectow and Sal Tiano in 2008. Nectow and Tiano started their hockey business in 2002 with the purchase of one hockey retail store in Massachusetts. Pure Hockey has since expanded organically and through strategic acquisitions and now operates two e-commerce sites and over 70 stores in 23 states across the U.S. under the Pure Hockey and Pure Goalie brands. For more information, visit www.purehockey.com.

SOURCE: Pure Hockey

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