QSR Tech Leader Qu Expands Executive Leadership Team

by Katie Lee

Bethesda, Md. — Qu, the unified commerce platform built for enterprise-scale, quick-service and fast-casual restaurants, has added two new executives to its management team. John Morrison, formerly an executive at Toast, is a 20+ year restaurant tech veteran that will serve as senior vice president of operations. Peter “Reyn” Holden will take the reins as Qu’s chief financial officer.

“One of the key differentiators Qu is known for in the industry is the customer experience it provides,” says Amir Hudda, CEO of Qu. “As we grow to serve larger brands with thousands of stores, the ability to continue delivering that ‘white glove’ experience as we scale our customer operations is paramount.”

Continues Hudda: “John grew his previous services team from about a hundred installations a month to thousands per month, which is the perfect experience for Qu’s new stage of growth. Reyn is a software finance expert that has advised and led the finance functions for several companies through rapid growth. Both these new executive hires bring the leadership and experience that will play critical roles in leading Qu into our next phase.”

Morrison, previously the vice president of services at Toast, brings more than 20 years of restaurant tech point of sale (POS) experience in both the enterprise and SMB markets, and is responsible for managing the customer experience at Qu. Morrison’s restaurant tech experience spans enterprise legacy POS to newer SMB SaaS solutions. He understands the needs of restaurants from working hands-on installations to running teams of hundreds.

“Deployment and maintenance of enterprise-level POS has remained fairly static in the last 10-15 years. Qu is shaking that up with a new tech foundation that goes beyond POS,” says Morrison. “Qu’s innovative approach integrates commerce across all channels from drive-thru, to kiosk, online, counter and kitchen; optimizing operations at a time when that’s what the whole restaurant industry is looking to do. It’s a complex deployment problem that we aim to streamline. I’m excited to get started.”

Holden has more than a decade of experience in consulting and finance. He led the finance function at Truebill where he helped secure three rounds of funding and spearheaded the company’s sale to Rocket Companies for $1.275 billion in 2021.

Qu is evolving restaurant POS to infuse speed, agility and innovation into quick-service and fast-casual restaurant chains. Qu’s industry-leading Unified Commerce Platform connects the ordering, operations and guest engagement functions. Qu is based in Bethesda, Md. Customers include Church’s Chicken, Blaze Pizza, Taco John’s, Freebird World Burrito, WOWorks, Dunn Brothers Coffee and more. For more information, visit www.qubeyond.com.


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