RaceTrac, Inc. Promotes Natalie Morhous to CEO

by Katie Lee

Atlanta — The RaceTrac board of directors has promoted Natalie Morhous to CEO of RaceTrac, Inc. Max McBrayer previously served as CEO, alongside Morhous, who previously served in the role of president. The leadership change was effective January 2, 2024.

Since assuming their respective positions as CEO and president in 2019, McBrayer and Morhous have partnered on RaceTrac’s business decisions and strategy development. Together, they led the company through an unprecedented global pandemic, shifted RaceTrac’s growth strategy to expand to new markets and new prototypes, and finalized RaceTrac’s acquisition of Gulf Oil.

“The board is thrilled to share the news that Natalie Morhous will be assuming the role of chief executive officer,” says Max Lenker, a board director at RaceTrac. “Having observed Natalie’s leadership as RaceTrac’s president, we are confident in her ability to continue to lead our organization to even greater heights as CEO. We have no doubt that her vision for RaceTrac’s future will propel our organization beyond the company we know today.”

McBrayer served RaceTrac as a leader in various capacities since 1991 when he joined The Ethanol Corporation, a subsidiary of RaceTrac, as president. In 1994, he transitioned to RaceTrac’s vice president of engineering and design and was later promoted to senior vice president of supply and distribution. In 2014, McBrayer became chief supply officer before assuming his most recent role as CEO.

“It is an honor to step into the role of CEO for the company my grandfather began nearly 90 years ago,” says Morhous. “I am grateful for Max’s mentorship and step into this role confident in the strategy we have developed and the team we have in place.”

“Since joining RaceTrac in 2012, I’ve had the privilege of seeing our store count grow over 40% — all thanks to the amazing team members we have serving our guests each day,” adds Morhous.

As a third-generation leader in the family-owned business, Morhous has been with RaceTrac for 11 years, during which she has served as director of strategy and development, executive director of strategy and solutions, executive director of Energy Dispatch, vice president of Energy Dispatch and most recently as president of RaceTrac Inc.

Headquartered in Atlanta, family-owned RaceTrac is the 22nd largest privately held company in the United States and has been serving guests since 1934. RaceTrac has nearly 800 retail locations representing the RaceTrac® and RaceWay® brands in 13 states. Affiliated companies include Metroplex Energy and Energy Dispatch.

SOURCE: RaceTrac, Inc.

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