Fort Worth, Texas — RadioShack has hired Dene Rogers to join the company as president and CEO on May 9, 2016. He has previously served as CEO of Target Australia and CEO of Sears Canada, which he led to become Canada’s largest and most profitable online retailer. At RadioShack, Rogers will focus on positioning RadioShack’s unique omni-channel platform for long term growth. Rogers will also serve on RadioShack’s board of directors.
“RadioShack is a storied brand known for its customer focus, its unique place in the community, and its top-notch selection of products. I am privileged to lead the team who is working to improve RadioShack’s existing operations and expand its online presence,” says Rogers. “Together, we will re-invent RadioShack’s business model to create a dynamic growth company.”
The RadioShack brand was acquired by General Wireless last spring, and since then its leadership has focused on reinvigorating the electronics retailer through new partnerships, programs and product offerings. In the past year, RadioShack has re-launched RadioShack.com as a premier destination for creators and DIY enthusiasts everywhere, launched the NCREDIBLE brand and the popular Ncredible 1 headphones with Chief Creative Officer Nick Cannon, and formed an exclusive partnership with Sprint to create stores-within-a-store in 1,400 of the more than 1,700 RadioShack stores across the country.
Founded in 1921, RadioShack is owned by General Wireless, Inc., which acquired the brand in March 2015. The new RadioShack has over 1,700 company-owned stores, including 1,400 Sprint Stores at RadioShack, and nearly 500 independent dealers located nationwide. For more information, visit www.RadioShack.com.