Retro Fitness Names Restaurant Franchise Growth Veteran as Chief Development Officer

by Katie Lee

West Palm Beach, Fla. — Retro Fitness, a leader in high-value, low-price fitness, has appointed Larry Strain, CCIM as chief development officer. Strain brings more than 25 years of experience in driving multi-unit development for top-tier franchise growth brands such as Starbucks, McDonald’s and Dunkin’ Donuts. Most recently, he helped lead the successful transition of Potbelly Sandwich Works to a franchise-focused growth model.

“Bringing in an industry heavyweight like Larry was a strategic move that adds serious muscle to an already strong management team,” says Andrew Alfano, CEO of Retro Fitness. “His proven track record in franchise development, investor relations, and real estate is not only a great complement to the exciting journey we are already on, but also adds serious horsepower.”

As chief development officer, Strain will be responsible for the design and execution of Retro Fitness’ strategic growth plan, which includes both domestic and international markets. He will also oversee multi-unit territory development, investor relations, franchise sales and recruitment efforts, and lead all phases of real estate development.

Retro Fitness has been providing members with a timeless approach to exercise, health and fitness for nearly 20 years. With 200 health clubs open or in development, it is one of the fastest-growing high-value, low-price franchises in the United States.

Led by former Starbucks executive Andrew Alfano, Retro Fitness is very different from most other franchise systems. It provides investors, territory developers and franchisees with a full suite of services, including:

• Real estate site selection and lease negotiations

• Project management and general construction

• In-house media agency

• In-house call center

• In-house accounting services

• Dedicated regional manager support

For more information, visit

SOURCE: Retro Fitness

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