Boston — RNR Tire Express (RNR), the nation’s leading franchise retailer for tires and custom wheels and part of the multi-brand franchisor company DX3 Brands, has signed a franchise agreement that will bring the brand to Massachusetts for the first time. The new location is expected to open in summer 2026 at 995 N Montello St., in Brockton, Mass.
“This marks a significant step forward in our New England development strategy,” says Adam Sutton, CEO of DX3 Brands and RNR Tire Express. “Matt’s leadership, operational expertise and commitment to community impact make him an ideal franchise partner. His focus on team development and customer experience will be instrumental in establishing the RNR brand across Massachusetts.”
Rossini brings a deep background in marketing, sales and leadership to his new venture. In his last role, he served as vice president of marketing and channel sales for JACO, Inc., a Franklin, Mass., manufacturing company. Now, as he transitions into a new professional chapter, Rossini is excited to bring RNR’s flexible payment model and service-driven culture to a market he believes is ready for it.
“I grew up surrounded by strong values and a hands-on work ethic, and RNR immediately felt like a brand that aligned with that,” says Rossini. “There’s a growing need in this region for a business like RNR, something that provides a real solution to rising costs of living and automotive maintenance. I’m looking forward to bringing that to my own backyard.”
Established in 2000, RNR has grown to over 200 locations in 31 states. For more information, visit www.RNRfranchise.com.
SOURCE: RNR Tire Express