San Francisco — Starbird, the San Francisco-based chicken concept, has appointed Stefanie Lee as chief financial officer. This follows the recent appointment of Greg Levin as chief executive officer, the signing of a 36-unit franchise development agreement in Texas — the largest in the brand’s history — and the addition of former Jersey Mike’s president Hoyt Jones as an advisor to the board of directors.
Lee joins Starbird with more than 18 years of finance and operations leadership across franchising, fitness and wellness, restaurants, retail and e-commerce, travel and sports. Most recently, she served as CFO of TITLE Boxing Club, the largest franchisor of boxing fitness studios in the United States, where she oversaw financial strategy and franchise economics ahead of a major national expansion.
Her career also includes senior finance roles at Dine Brands Global, Krispy Kreme, PADI, Cold Stone Creamery and other globally recognized brands. Her experience spans franchise and multi-unit restaurant environments, supporting both franchisors and franchisees and bringing a practical lens on unit-level performance and broader brand strategy.
“As we enter our next phase of growth, having the right financial leadership in place is essential,” says Levin. “Stefanie brings a rare combination of franchise finance expertise and operational depth that will strengthen our foundation and give our franchise partners the confidence they need to grow with us. She’s exactly the kind of leader this moment calls for.”
Founded in San Francisco in 2016, Starbird has built its reputation over nearly a decade of intentional, California-first growth before launching its national franchise program. With franchise agreements now in place across Texas, Washington, Utah, Colorado, Illinois and other markets, Starbird is entering a new chapter of growth.
For more information, visit www.starbirdchicken.com and www.starbirdfranchising.com.
SOURCE: Starbird