RumbleOn Appoints Senior Vice President and Chief Legal Officer

by Katie Lee

Dallas — RumbleOn, the country’s largest retailer of powersports vehicles, has appointed Brandy Treadway as its new senior vice president and chief legal officer. Treadway brings over two decades of legal expertise, including executive positions at J.C. Penney Company, Inc. and as a partner at Martin Powers & Counsel, PLLC. Treadway will lead RumbleOn’s legal and human resources functions.

“We are thrilled to welcome Brandy to RumbleOn,” says Mike Kennedy, CEO of RumbleOn. “Her unique set of skills and her legal and HR background make her a great fit for our leadership team. I’m happy to have her support as we grow and transform the company.”

In her most recent role at Martin Powers & Counsel, PLLC, Treadway served as a corporate partner, representing small- and medium-sized businesses in corporate and human resources matters. Prior to that, she held key positions at JCPenney, including senior vice president, general counsel & secretary, where she oversaw all legal functions for the Fortune 250 retail company, and interim chief human resources officer, where she led an in-depth analysis of the company’s organizational structure.

Treadway will be based at RumbleOn’s headquarters in Dallas. She started in her role on Feb. 12, 2024.

RumbleOn, through its RideNow Powersports subsidiary, is the largest powersports retailer in North America, operating more than 54 locations representing 30 brands primarily in the Sun Belt. The company offers a wide selection of new and used motorcycles, all-terrain vehicles, utility terrain vehicles, personal watercraft and other powersports products, including parts, apparel, accessories and aftermarket products from a wide range of manufacturers. Additionally, RumbleOn offers a full suite of financing, parts, repair and maintenance services. For more information, visit

SOURCE: RumbleOn

You may also like