RVLV Plans First Brick-and-Mortar Store Following Successful Pop-Up

by Katie Lee

Aspen, Colo. — Revolve Group (RVLV), a next-generation fashion retailer for Millennial and Generation Z consumers, is opening its first-ever permanent physical retail store, located in downtown Aspen, Colo. This decision follows the success of the REVOLVE and FWRD pop-up shopping experience that opened in the same location in December 2023.

The Aspen pop-up not only drove substantial sales but also proved to be an exceptional channel for brand building and acquiring new customers. REVOLVE and FWRD are excited to continue deepening the relationships with their brand partners and providing them an exclusive opportunity to showcase their products and be part of Aspen’s highly engaged, affluent community.

Nestled in Aspen’s iconic shopping district, on E. Hyman Avenue, the new store is designed to offer an immersive shopping experience that reflects the luxurious and trendy ethos of both REVOLVE and FWRD. Known for their experiential marketing, REVOLVE and FWRD will also regularly curate in-store shopping events and trunk shows from their curated roster of brands.

The store will continue to house both REVOLVE and FWRD collections, providing a unique shopping experience that blends contemporary styles with high-end designer pieces. On the first floor, shoppers can expect to find not only collections from beloved REVOLVE brands such as HELSA, L’Academie and Lovers + Friends, and other emerging designers but also exclusive products designed for the Aspen customer. Located on the second floor of the store, shoppers will be immersed in FWRD’s world of luxury, including a curated collection of luxury fashion brands, FWRD Renew pre-owned bags and accessories including brands such as Acne Studios, Isabel Marant and more.

“Aspen represents the epitome of luxury, making it the perfect location for our first permanent storefront,” says Michael Mente, co-CEO and co-founder of Revolve Group. “We are excited to bring our unique brand experience to a new audience, combining the convenience of online shopping with the personalized service and engagement that only a physical store can offer.”

REVOLVE’s decision to open a permanent store in Aspen is part of REVOLVE’s broader strategy to blend online and offline experiences, providing customers with more touchpoints to interact with the brand.

Revolve Group, Inc. is a trusted premium lifestyle brand and a go-to online source for discovery and inspiration. Its platform connects a deeply engaged community of millions of consumers, thousands of global fashion influencers and more than 1,000 emerging, established and owned brands. REVOLVE was founded in 2003 by its co-CEOs, Michael Mente and Mike Karanikolas. The company sells merchandise through two complementary segments, REVOLVE and FWRD, that leverage one platform. REVOLVE offers an assortment of premium apparel, footwear, accessories and beauty products from emerging, established and owned brands. FWRD offers a highly curated assortment of iconic and emerging luxury brands. For more information, visit www.revolve.com.

SOURCE: Revolve Group, Inc.

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